featured PROJECT: 2015-2018

Intelligent Muscle: The World's First Power-Bodybuilding & Personal Development Platform

In my early 20s, I built and launched IntelligentMuscle.net—an automated digital fitness program for men looking to gain muscle mass. Through targeted Facebook ads, it generated $8k in just three weeks. Beyond the tech stack (website, backend, payment/delivery systems), I learned how to retain 80% of refund-seeking customers by hopping on calls, asking questions, and reframing value—an early training ground in consultative selling.

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Summary

Before I was building AI tools and SaaS apps, I built a fitness brand in my early 20s.
IntelligentMuscle.net wasn’t just another online training program. It was positioned as “the world’s first bodybuilding, powerlifting, and personal development company.”

I created the B.L.A.S.T. 5 Training Program, co-authored with Dr. Carla Clark, combining the best of bodybuilding and powerlifting into a hybrid methodology that delivered both size and strength.

I built the entire system — funnel, offer, messaging, copy, ads, sales page, email sequences — and launched it as a digital product.

What began as a small side experiment quickly turned into a profitable mini-business that generated $8,000 in revenue in 3 weeks, 100% automated.

Problem / Opportunity

At the time, the online fitness space was flooded with cookie-cutter programs:

  • Generic bodybuilding plans.
  • Rigid powerlifting programs.
  • Zero story. Zero soul.

Lifters were forced to choose between aesthetics or strength… and I thought: “Why not both?”

There was also a massive gap in personal branding and narrative. Most programs sold sets and reps. I sold a journey — the story of going from scrawny high-school kid to strong, confident, capable.

Solution / What I Built

  • 🧠 The B.L.A.S.T. 5 Training Program — A complete digital hybrid power-bodybuilding system designed to build both muscle and strength without compromise.
  • 👩‍⚕️ Co-authored with Dr. Carla Clark for added scientific credibility.
  • 🌐 High-Conversion Funnel — Landing page, sales page, and autoresponder sequence built to educate, inspire, and convert.
  • 💬 Narrative-Driven Brand — My personal story was woven throughout the copy, positioning the program as a movement, not a product.
  • 💸 Split-Tested Pricing — $77 vs $37, tracked conversions, optimized for maximum revenue.
  • 📩 Email Automation — Warmed leads, overcame objections, and closed sales without 1:1 interaction.

Process & Story

I ran the whole thing like a one-person startup. Wrote the copy. Built the funnel. Designed the offer. Launched the ads.

I targeted men stuck in their fitness journey with Facebook ads and funneled them into a landing page that did the heavy lifting — honest, real, and story-driven. Once they opted in, an automated email sequence kicked in, doing what great sales engineers do:

  • Hit the pain points head-on.
  • Paint the future state.
  • Handle objections like “I’ve tried everything” or “I don’t have time.”
  • Build trust through value, not pressure.

Most sales closed without me ever talking to them. But when someone was on the fence or wanted a refund, I didn’t just hit “approve.” I got on the phone. I listened. Reframed. Reconnected them to the value.

And 80% of those conversations turned into retained customers.

This wasn’t just fitness. This was my crash course in sales, persuasion, and building something real end-to-end.

person catching light bulb

Impact / Results

  • 💰 $8,000 in revenue in the first 3 weeks.
  • 🧪 Successfully split-tested pricing tiers for optimized conversions.
  • ⚙️ 100% automated funnel — from lead to sale.
  • 🧍 Hundreds of customers transformed through a unique hybrid training philosophy.
  • 🧠 Elevated brand positioning using personal storytelling + scientific credibility.

Sales Engineer Takeaway

This project is a masterclass in positioning and persuasion:

  • I found a clear market gap and turned it into a compelling value prop.
  • I ran discovery through storytelling, addressing real emotional pain points.
  • I built and demoed the product in a way that made people feel the transformation.
  • I handled objections strategically, both automated and human-to-human.

Same sales muscle. Different industry.

Tools / Tech Used

  • WordPress (Landing Page & Funnel)
  • Email Automation Platform
  • Facebook Ads Manager
  • Stripe + Clickbank for Payments
  • Split Testing & Conversion Tracking
  • Direct Response Copywriting

This was the venture that taught me one of the most important lessons in both sales and engineering:
👉 If your story and solution are strong enough, the product sells itself.

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